As organizations delve deeper into the realm of CI, ethical considerations become increasingly important.

In today's rapidly evolving business landscape, Competitive Intelligence (CI) plays an instrumental role in helping businesses gain the...

Over the years, Competitive Intelligence has evolved significantly, and we have witnessed several changes in how it is used to support...

Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...

A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...

As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...

The gold standard of research information is competitive intelligence, without a doubt. It is what you do with it, however, that makes...

Competitive pricing analysis has several advantages, which can help you make decisions and position your product in a way that will appeal t

You’ve been gathering data about competitors for months, maybe even years, and yet it seems like no matter what you are doing, you can’t...

As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...

With so many solid competitors in the marketplace, the sales process can sometimes feel almost like a battlefield, and that is where...

A gathering of several thousand people strolling through a vast exposition hall would have been considered a crazy idea. This year, as we...

<< This is the 2nd part of an article that aims to guide you through the process of executing a plan of that sort. Read Part 1 here. >>...

This article aims to guide you through the process of allocating one of your resilient employees to handle Competitive Intelligence.

Presenting your findings derived from an intelligence analysis is not the same as simply showing market research data. You are dealing...

Many of the assignments we receive from our clients aim to support a simple question that they present: What else can we do to keep our...

Following the COVID-19 pandemic, the way businesses operate has been impacted significantly, and B2B sales are no exception. After time...

Every business company understands the importance of acquiring knowledge about competitors: pricing structure, product development plan,...

Read how organizations should adapt to the new market dynamics and how market intelligence exercises can support the rebooting process >>>

Customers, competitors, employees and market influencers will give you a credible picture of where you stand from the market point of...

Executives try to understand what works and what doesn’t when penetrating and driving growth in new markets. From choosing the right...

Much has been said and written about how this challenging COVID-19 era requires us to examine many aspects of our business activities and...

We sell a complex and expensive technology product (hundreds of thousands of dollars worth) to high-end customers, giant US companies. In...

Whether if you are technology-first, user-first, or business-first in your product management approach, you will have to learn thoroughly...