From Supporting CI to Decision-making CI
Over the years, Competitive Intelligence has evolved significantly, and we have witnessed several changes in how it is used to support...
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Competitive Intelligence Magazine
Read these actionable Competitive Intelligence-related articles and learn from our experience.
5 Competitive intelligence Trends Spotted in 2023
Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...
How to Use a Vendors Perception Survey as a Competitive Intelligence Tool
A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...
How To Master a Conversation Aimed to Extract Competitive Intelligence
As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...
Turning Competitive Intelligence Into Actionable Recommendations
The gold standard of research information is competitive intelligence, without a doubt. It is what you do with it, however, that makes...
6 Common Mistakes in Analyzing Competitors Pricing Policy
Competitive pricing analysis has several advantages, which can help you make decisions and position your product in a way that will appeal t
Measuring the Effectiveness of Competitive Intelligence
You’ve been gathering data about competitors for months, maybe even years, and yet it seems like no matter what you are doing, you can’t...
Most Product Marketing teams believe they know their competitors. They don’t.
As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...
Creating Battle Cards is Imperative to Improve Sales Performance
With so many solid competitors in the marketplace, the sales process can sometimes feel almost like a battlefield, and that is where...
Trade Shows as a Source of Competitive Intelligence
A gathering of several thousand people strolling through a vast exposition hall would have been considered a crazy idea. This year, as we...
The Ultimate Guide to Creating a Competitive Intelligence Function Using Existing Team - Part 2
<< This is the 2nd part of an article that aims to guide you through the process of executing a plan of that sort. Read Part 1 here. >>...
The Ultimate Guide to Creating a Competitive Intelligence Function Using Existing Team - Part 1
This article aims to guide you through the process of allocating one of your resilient employees to handle Competitive Intelligence.
How to Present Market Intelligence to Senior Management
Presenting your findings derived from an intelligence analysis is not the same as simply showing market research data. You are dealing...
Market Intelligence for Customer Retention and Churn Prevention
Many of the assignments we receive from our clients aim to support a simple question that they present: What else can we do to keep our...
Post-Covid Playbook, Part 2: Sales
Following the COVID-19 pandemic, the way businesses operate has been impacted significantly, and B2B sales are no exception. After time...
It's Impossible to Make Effective Business Decisions Without the Use of Human Resources
Every business company understands the importance of acquiring knowledge about competitors: pricing structure, product development plan,...
Post-Covid Playbook, Part 1: Product Development
Read how organizations should adapt to the new market dynamics and how market intelligence exercises can support the rebooting process >>>
How to Test Effectiveness of Value Proposition Using Market Intelligence Techniques
Customers, competitors, employees and market influencers will give you a credible picture of where you stand from the market point of...
When Penetrating New Markets, Competitive Intelligence is a Must
Executives try to understand what works and what doesn’t when penetrating and driving growth in new markets. From choosing the right...
How COVID-19 Could Be An Opportunity to Boost Sales Using Competitive Intelligence
Much has been said and written about how this challenging COVID-19 era requires us to examine many aspects of our business activities and...
![Why did we get stuck with sales and how did we solve it with the help of LINX [Client Testimonial]](https://static.wixstatic.com/media/1c6abb_b76d720b24794003aa0c6c0b4b782f84~mv2.png/v1/fill/w_480,h_360,fp_0.50_0.50,lg_1,q_95,enc_auto/1c6abb_b76d720b24794003aa0c6c0b4b782f84~mv2.png)
Why did we get stuck with sales and how did we solve it with the help of LINX [Client Testimonial]
We sell a complex and expensive technology product (hundreds of thousands of dollars worth) to high-end customers, giant US companies. In...
All 3 Types of Product Management Executives Need to Research Their Competition
Whether if you are technology-first, user-first, or business-first in your product management approach, you will have to learn thoroughly...
How Internal Competitive Intelligence Teams can Use HUMINT to Achieve Maximum Advantage
As part of our work, we come across internal CI teams of all shapes, sizes, and mandates. For large enterprises, the focus of the...
Top 3 Misconceptions In Competitive Intelligence in Practice
Over the course of the last decade, we have successfully concluded several hundred CI projects for IT / Telecoms clients globally. This...
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