CI for Sales and Marketing

Read these actionable Competitive Intelligence-related articles and learn from our experience.

Mastering the Art of Creating Doubt: How to Get Customers to Question Your Competitors

One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.

Elevating Marketing Strategy Planning with Competitive Intelligence

In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...

Tips for Harnessing the Power of Big Data Analytics in Competitive Intelligence

Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.

How to Dodge Common Mistakes in Go-to-Market Planning Using HUMINT-based Competitive Intelligence

Strong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv

5 Competitive intelligence Trends Spotted in 2023

Competitive intelligence is no longer just about gathering and analyzing the right information about competitors' products, services,...

How to Use a Vendors Perception Survey as a Competitive Intelligence Tool

A survey of customer perceptions of different vendors in the market is a tool that is used to gather feedback from customers about their...

How To Master a Conversation Aimed to Extract Competitive Intelligence

As an analyst or a marketer, there are times when you meet an executive who might be a great source of intelligence about your...

Most Product Marketing teams believe they know their competitors. They don’t.

As a Product Marketer, you know it’s all about improving the product, providing a better customer experience, and increasing adoption and...

Creating Battle Cards is Imperative to Improve Sales Performance

With so many solid competitors in the marketplace, the sales process can sometimes feel almost like a battlefield, and that is where...

Market Intelligence for Customer Retention and Churn Prevention

Many of the assignments we receive from our clients aim to support a simple question that they present: What else can we do to keep our...

Post-Covid Playbook, Part 2: Sales

Following the COVID-19 pandemic, the way businesses operate has been impacted significantly, and B2B sales are no exception. After time...

When Penetrating New Markets, Competitive Intelligence is a Must

Executives try to understand what works and what doesn’t when penetrating and driving growth in new markets. From choosing the right...

How COVID-19 Could Be An Opportunity to Boost Sales Using Competitive Intelligence

Much has been said and written about how this challenging COVID-19 era requires us to examine many aspects of our business activities and...

Beyond Win-Loss Analysis: How to Win Your Next RFPs

When a company loses an RFP to a competitor, most VPs of Sales will rely on their sales executives to find out why the deal was lost....