CI Case Studies

Read these actionable Competitive Intelligence-related articles and learn from our experience.

Dr. Pepper's Competitive Strategy to Ties Pepsi as America's No. 2 Soda: TikTok, Football, and Hispanics

The fight for the top spot in the soft drink market has always been a battle between Coca-Cola and Pepsi. However, a surprising...

AI-Powered Search vs. Google Search: The New Battleground for Competitive Dominance

The search industry is undergoing a major transformation as AI-powered search engines challenge Google's longstanding dominance. This...

Celsius' Competitive Strategy in the Saturated Energy Drink Market During a Health-Conscious Era

This article analyzes the elaborate competitive strategies that have driven Celsius into the spotlight

Slack's Strategic Triumph: Unveiling the Tactical Moves that Redefined Workplace Communication

This article will delve into the strategic decisions and tactical moves that propelled Slack from a fledgling startup to a dominant force in

Private Label Genius: How Costco Redefined the Retail Competitive Landscape

This article dives deep into the strategic levers that Costco has pulled, with a focus on the hidden manufacturer alliances that...

Skyward Strategies: American Airlines' Competitive Edge Over Delta

The airline industry is renowned for its cutthroat competition and ongoing challenges. In this article, we will delve into the effective...

Lessons from 'Air' Movie: Nike's Game-Changing Competitive Strategy with Michael Jordan's 1984 Deal

This article unveils a classic case study showcasing how Nike harnessed competitive intelligence to engineer a remarkable turnaround.

Decoding Android's Victory: Google's Competitive Intelligence Journey

The smartphone market is one of the most competitive markets in the world. In 2023, Android accounted for over 70% of the global...

Why did we get stuck with sales and how did we solve it with the help of LINX [Client Testimonial]

We sell a complex and expensive technology product (hundreds of thousands of dollars worth) to high-end customers, giant US companies. In...