In technology, product roadmaps can’t be planned in isolation. Competitive intelligence (CI) provides a reality check and rich input for...

Source: YouTube In 2015, Gucci faced a turning point as consumer tastes shifted away from overt sensuality and toward more...

Sales teams often focus on features and pricing, but the real difference is human connection. Relationships win deals. A Persona...

This story is not about ethics; it is about a strategy to set the brand apart in a crowded market and build deeper customer allegiance....

One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.

You know a strong Competitive Intelligence (CI) culture is a must, but with so many tasks on your plate, CI needs to be easy to manage...

The fight for the top spot in the soft drink market has always been a battle between Coca-Cola and Pepsi. However, a surprising...

The search industry is undergoing a major transformation as AI-powered search engines challenge Google's longstanding dominance. This...

This article explores four common obstacles in competitor analysis and provides actionable insights on how to avoid them. From keeping fresh

As a vital tool in navigating a complex landscape, Competitive intelligence (CI) has to evolve. Technological advancements, information...

This article analyzes the elaborate competitive strategies that have driven Celsius into the spotlight

Competitive intelligence is pivotal in strategic decision-making for medium and large companies, enabling them to stay ahead in dynamic...

This article will delve into the strategic decisions and tactical moves that propelled Slack from a fledgling startup to a dominant force in

Executives often believe that they have a good understanding of their competitors. They closely analyze the major players in their...

This article dives deep into the strategic levers that Costco has pulled, with a focus on the hidden manufacturer alliances that...

In today's dynamic market, competitive intelligence (CI) is no longer a luxury but a lifeline. However, how SaaS businesses leverage CI...

M&A review assesses the target company's tech, people, and operations. The customer reviews part of it is important to assess potential...

The airline industry is renowned for its cutthroat competition and ongoing challenges. In this article, we will delve into the effective...

In a fiercely competitive startup world, possessing a distinct edge can distinguish between meteoric success and fading into the background.

In each component of a marketing strategy plan (segmentation, messaging, channels, measurement, etc.), effective competitive intelligence...

Leverage big data by tracking sales cycle and win-loss performance. Use advanced analytics techniques and foster collaboration with CI.

This article unveils a classic case study showcasing how Nike harnessed competitive intelligence to engineer a remarkable turnaround.

Strong GTM strategies include a variety of steps in order to properly enter and succeed in the marketplace. One crucial step is a Competitiv

The smartphone market is one of the most competitive markets in the world. In 2023, Android accounted for over 70% of the global...