Gucci’s Bold Reinvention: How Alessandro Michele Redefined Competitive Luxury
In 2015, Gucci faced a turning point as consumer tastes shifted away from overt sensuality and toward more individualized, expressive...
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Competitive Intelligence Magazine
Read these actionable Competitive Intelligence-related articles and learn from our experience.
Patagonia’s Ethical Business Strategy: Turning Corporate Responsibility into Competitive Strength
This story is not about ethics; it is about a strategy to set the brand apart in a crowded market and build deeper customer allegiance....
Mastering the Art of Creating Doubt: How to Get Customers to Question Your Competitors
One of the most effective ways to do this is by employing FUD: Fear, Uncertainty, and Doubt.
3 Ways to Build a Competitive Intelligence Culture in Your Organization: Vision, People, Processes
You know a strong Competitive Intelligence (CI) culture is a must, but with so many tasks on your plate, CI needs to be easy to manage...
Dr. Pepper's Competitive Strategy to Ties Pepsi as America's No. 2 Soda: TikTok, Football, and Hispanics
The fight for the top spot in the soft drink market has always been a battle between Coca-Cola and Pepsi. However, a surprising...
AI-Powered Search vs. Google Search: The New Battleground for Competitive Dominance
The search industry is undergoing a major transformation as AI-powered search engines challenge Google's longstanding dominance. This...
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